The Unceasing Pursuit of the Magic Pill for Instant Weight Loss
As I write this, there are 7 books ranked ahead of me in the weight loss category on Amazon.com.
Of those 7, several are starvation diets and extreme calorie restriction or carbohydrate restriction diets.
One is a book that myopically fixates on the emotional side of things and says that the solution to weight loss is tapping on your acupressure points while reciting affirmations to yourself.
One is a book that myopically blames the obesity epidemic on wheat and says that the solution is to eat a low-carb, no-wheat diet.
Two of them want to put you on a juice starvation (err, I mean “fast”) diet.
Most significantly, 3 of those books claim that you can lose a POUND PER DAY or MORE!
(one says “lose up to 15 pounds in 10 days” and another is “5 pounds in 5 days” and another is “18 pounds in 14 days.”)
So, let’s take a closer look at these claims with some simple math and find out why, not only are these claims pure snake-oil scam artist tactics, but why these books will actually leave you worse off than before you did their “rapid weight loss” program…
So, first, some basic facts…
There are 9 calories per gram of fat. 1 pound of fat = 3,500 calories.
In other words, if you want to burn through 1 pound of bodyfat, you have to create a calorie deficit of 3,500 calories.
Now, consider the fact that most people burn between only 1,500-2,500 calories per day.
Do you see how this math doesn’t add up?
How can you have a deficit of 3,500 calories per day (i.e. burn 3,500 more calories than you take in EACH DAY) if you normally only burn a total of 2,000 calories or LESS each day?
In order to lose a pound of fat in a day, one would not only have to take in ZERO calories (i.e. be on a complete starvation diet), but on top of starving yourself, you would also have to do roughly 2-3 HOURS of intense exercise each day.
(That’s probably going to be pretty difficult if you have zero energy due to starving yourself).
So yeah, if you can sustain a program of COMPLETE STARVATION (zero food intake) AND several HOURS of daily exercise for 10 days or 14 days, then yes, you can lose 15 pounds in just 10 days.
“Hooray! We’ve found the answer to fat loss! Just starve yourself and do hours of exercise each day! That’s it… that’s the secret. Hey, at that rate, you can lose 100 pounds in 100 days!”
Oh, except for just one little thing… every study ever done on the subject shows that people who adopt that program–though they do indeed lose lots of weight initially–gains back EVERY OUNCE OF FAT THEY LOST, plus MORE ON TOP OF IT.
(Never mind that most of the initial weight loss was water weight and muscle destruction, not even fat loss. That’s another story altogether.)
To put it simply, we live in a world full of people who want magic pills to fix their problems. And there are always lots of snake-oil salesmen out there willing to sell you garbage that appeals to that mindset.
The truth is that fat gain is a complex, multi-factorial issue. Complex problems require elegant and sophisticated solutions that address the things the that caused the problem in the first place.
People don’t get fat due to a deficiency in starvation diets and juice fasts. People don’t get fat because of wheat or carbohydrates. People don’t get fat because of a deficiency in tapping on acupressure points while repeating affirmations to themselves.
Yet, the search for the magic pill goes on. And as long as that mentality exists, there will be lots of snake oil salesmen with their “lose a pound per day” diets to sell people on, while ultimately, leaving those people worse off than when they started.
And those snake oil salesmen selling their garbage starvation diets will have better rankings than a real, intelligent, sophisticated, and scientific solution to fat loss like my book
If you’re ready to be done with quick fixes, and you want a REAL FIX, get my book. And help me drive my book ahead of the snake-oil selling quacks!